30 years, despite the domestic auto industry has a certain scale, but has been small, chaotic, poor pattern has become the industry criticized the traditional marketing model has been difficult to find a way out. In order to seek development, many enterprises began to refine the classification of domestic parts and components market, to understand the huge demand for the automotive market, accurate positioning of the future development of enterprises, relying on technological innovation to improve product quality, with the advantages of e-commerce, information technology as a business Marketing model, unconventional, by virtue of their ability to promote the industrial structure quietly changed.